Our Story

BeMe began in New York in 2012 with an intimate point of view — that the pieces worn closest to the body deserve the same consideration as the pieces seen by the world.

What began with lingerie has gradually evolved into something more expansive: a private world of dressing, where intimacy, femininity and fashion exist without clear boundaries.

At BeMe, beauty is often found in what reveals itself slowly.
A sculpted line. An unexpected closure. The placement of lace. A vintage reference reinterpreted through a modern silhouette. A detail discovered only when the piece is held closely. Nothing is incidental.

Each collection is developed as its own chapter, with a distinct mood, palette and visual language. Lingerie remains part of our foundation, but the BeMe wardrobe now moves beyond it — into sleepwear, lounge, bridal, resort and pieces designed to live equally beautifully inside and outside the home.
There is an intentional tension within this world: softness and structure, restraint and sensuality, nostalgia and modernity. Familiar forms are reconsidered through unusual proportions, intricate construction, refined fabric combinations and signature details that give each piece its own identity. Some pieces whisper. Others are meant to be remembered.
A corset becomes part of an evening wardrobe. A slip moves effortlessly beyond the bedroom. A robe becomes something to dress in, not simply something to wear at home. The distinction between intimate dressing and outerwear becomes deliberately blurred.
This is the evolution of BeMe — not away from its origins, but deeper into them. 
A wardrobe built around the intimacy of dressing.
Created for women who notice the difference.